#Rebrand

#Rebrand

#Strategy

#Strategy

#Marketing

#Marketing

Rebrand Campaign for GenZ Streetwear Fanatics

Rebrand Campaign for GenZ Streetwear Fanatics

Rebrand Campaign for GenZ Streetwear Fanatics

Creating a visual identity branding campaign based on contemporary marketing techniques.

Creating a visual identity branding campaign based on contemporary marketing techniques.

Creating a visual identity branding campaign based on contemporary marketing techniques.

My Role

Branding Strategy,
Design Systems,
Content Creation

Timeline

March 2024 - April 2024

Team

Team

Michelle, Erin

Tools

Figma, Procreate,
Photoshop,
Adobe Express

“I just wanted to show people, you don’t have to follow any f*cking rules, you can literally do whatever you want.”
- Tyler, the Creator (Founder)

A Fun Little Sneak Peek :)

What Is GOLF?

GOLF's Previous Branding

Pain Points & Design Flaws

GOLF's Rebranding

Redesigned Logo Aligning With Brand Identity

Rebranded Visual Style Guide

Social Media Campaigns